Now this is a hoot! Maybe you wouldn't call this RVing, but it is a pop-up trailer simplified. A Prius, with a low GVWR (gross vehicle weight rating) could tow this and you could get you outdoors in a recreational vehicle - perhaps a litte more sheltered than a tent on the ground.
The product is designed to appeal to "'gear heads'— those outdoor enthusiasts who appreciate well-designed mountain bikres, kayaks, backpacking or rock climbing equipment," rather than the typical RVer. It's a hybrid! Read more about it at Asheville's CitizenTimes.com
Whatever floats your boat!